CHI TIẾT CÔNG VIỆC

HEAD OF SOCIAL MEDIA MARKETING.

Social Media Strategy Planning:

• Develop and implement an overall social media strategy for the company, including platforms such as TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.
• Ensure that the Social Media marketing strategy is aligned with the company's overall marketing strategy.
• Plan and execute social media campaigns to enhance brand presence and drive business objectives.

Social Media Channel Management:

• Manage and monitor the company's social media accounts, including posting content, responding to customers, and maintaining consistent interaction with the community.
• Create and implement creative and diverse content (posts, images, videos, livestreams, etc.) to attract and retain followers.
• Coordinate with other departments (such as Marketing, PR, and Design) to develop high-quality content that aligns with strategic objectives.

Enhancing Engagement and Building Community:

• Develop and maintain relationships with followers, customers, and social media community groups.
• Develop strategies to stimulate interaction (likes, comments, shares) and create positive conversations around the brand.
• Manage promotional campaigns and grow organic followers for the company's social media channels.

Performance Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) such as follower count, engagement rate, website traffic growth, and conversions from social media.
• Provide regular reports on social media performance and propose strategic improvements.
• Make data-driven decisions based on insights from analytical tools (Google Analytics, Facebook Insights, etc.) to optimize strategy.

Social Media Budget Management:

• Plan and monitor the budget for social media advertising campaigns, ensuring maximum effectiveness with reasonable costs.
• Analyze and optimize paid ad campaigns to achieve the best results.

Community Monitoring and Response:

• Monitor comments, questions, and feedback from customers on social media channels.
• Ensure that customer issues and requests are addressed promptly, while maintaining a positive brand image.
• Ensure that messages on social media are aligned with the company's policies and values.

Social Media Marketing Team Management:

• Build and manage the team within the Social Media Management department.
• Train and develop team members’ skills in social media tools and strategies.
• Develop training content for the Sales team to use social media as a sales driver.

Trend Research and Content Creation:

• Stay up-to-date with the latest trends in the social media industry, including new features, algorithms, and user behavior.
• Generate innovative ideas to improve content, enhance engagement, and drive more effective campaigns.

YÊU CẦU CÔNG VIỆC

• Bachelor's degree or higher.
• Major in Marketing, Communications, Public Relations, or related fields.
• At least 5 years of experience in social media management or digital communication, including at least 2 years in a managerial position.
• Experience in developing and implementing social media strategies, optimizing online communication campaigns, especially on TikTok.
• Experience working at platform companies is a significant advantage.
• Knowledge of customer insights for social media channels and social media trends for customer groups in the Vietnamese and global markets. A thorough understanding of the TikTok platform, and owning a TikTok channel with >100,000 followers.
• Knowledge of how to operate and leverage social media channels to meet marketing and business objectives.
• Proficient in managing social media channels (TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.).
• Ability to write creative, persuasive, and easily understandable content.
• Ability to analyze data, and use tools such as Google Analytics, Facebook Insights, etc.
• Ability to plan strategies and manage projects.
• Excellent communication and problem-solving skills.
• Creative mindset and ability to find innovative solutions, and content creation skills.
• Effective leadership and team management skills.
• Open to new ideas, curious, and enthusiastic about new trends, a quick learner, and can quickly adapt to the latest trends in social media.
• Ability to work under pressure and achieve targets.

QUYỀN LỢI

• Competitive compensation package (13th-month salary bonus, vacation bonus, etc.)
• Full benefits according to current labor laws.
• Diverse company welfare policies: annual health check-ups; specialized health insurance package (FPT Care – free medical care at all hospitals); appreciation activities and care for the spiritual life of employees and their families, etc.
• Friendly and open working environment.
• Modern and convenient facilities and work tools.
• Many opportunities for development and promotion.
• Unique and vibrant corporate culture with many engaging activities: newcomer events, team building, talent contests, village festivals, Shooting Star performance, FPT anniversary, 08/03, 11/11 events, etc.
• Enjoy preferential rates when using FPT Telecom services.

THÔNG TIN THAM KHẢO

• Tìm hiểu về FPT Telecom tại đây
• Quy trình tuyển dụng tại FPT Telecom tại đây